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JPMorgan targets ultra-wealthy families with new private banking unit

Bank bids to deepen ties with rich clients, and attract new ones

JPMorgan Private Bank is marshalling resources and expanding services in a bid to win over more business from some of America's wealthiest families.

The private bank launched a new unit, US Family Office Practice, that will house 150 specialists, including tax planning experts, former estate attorneys, and cybersecurity professionals. The move will help the private bank's advisors deliver more integrated services to clients, according to JPMorgan Private Bank, a unit within JPMorgan Chase, that oversees more than $2.1tn in client assets globally.

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