Lexicon Partners, the specialist financial institutions corporate finance advisory boutique, has negotiated its first mergers and acquisitions deal for Prudential, the UK financial services group.

Prudential will sell its UK personal lines general insurance business to Winterthur Insurance, which is part of Credit Suisse Group, and Churchill, Winterthur's UK subsidiary. There will be a 15-year strategic alliance between Prudential and Winterthur offering Prudential branded general insurance products in the UK.