My daughter has a current account with Lloyds Banking Group. She doesn’t want one: she hates banks. But she doesn't reckon she has a choice. Call it revenge if you like, but every time Lloyds offers to sell her an extra service, the letter goes straight into the bin. Phone calls are left unanswered.

She may not be a typical Lloyds customer. But she is not untypical. Chances are Lloyds' new chief executive Antonio Horta-Osório will find it far tougher than he would like to boost sales of Scottish Widows insurance products through his bank branches, following a strategic review of the business.