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Book review: Luke Johnson’s self-help guide

Luke Johnson encourages people to take a chance in Start it Up, his self-help guide to entrepreneurship

“Society needs chancers if it is to keep moving – and it must throw money at them from time to time”, according to Luke Johnson, chairman of private equity firm Risk Capital Partners, in his new self-help guide to entrepreneurship Start it Up.

The challenging and freewheeling life of an entrepreneur is the subject of Johnson's new book. Aimed at prospective small start-ups, the book covers the practical reasons for starting a business, alongside the philosophical and moral quandaries of running one.

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