Mark Florman, born in the UK to Swedish parents, joins the BVCA as chief executive after more than 30 years in business which included a seven year stint at UK private equity firm Doughty Hanson from 2001 to 2008. His tenure begins on March 14.

Florman's main challenges will be combating the threat of punitive regulation in the wake of the economic crisis, and rejuvenating the industry's image by educating politicians and the public as to the benefits private equity and venture capital can bring to the economy. He will also have to prove to its members that the BVCA is more than just a lobbying tool.