The jargon of the internet era might now seem a little outmoded. 'Bricks and clicks', a phrase coined once it became apparent that the business world would not abandon its traditional infrastructure for the internet, might not now be chosen as the most fashionable way of describing a new business. However, for maxblue, the online broking arm of Deutsche Bank, nothing seems more appropriate.

Maxblue was launched as the investment centre of Germany's largest bank last April.