In October, £532bn asset manager abrdn announced that it was acquiring investment insights website and app Finimize for an undisclosed amount.

Finimize started life when its founder and chief executive Max Rofagha, who made the Forbes "30 under 30" list in 2016 and is now 34, wanted to invest some of his savings. But he found it difficult to navigate the maze of information online. As he discussed the issue with his peers, he realised he wasn’t alone; they had savings and they weren’t sure what to do with them either.