Private bankers take note: Austrian millionaires care most about philanthropy; those in neighbouring Germany have concerns about the rich and poor divide in their country; while those in Italy perceive wealth to be a sign of success. The lesson: local knowledge is paramount.

According to the survey of 100 millionaires in Austria, Germany, Italy and Poland, published today by Italian bank UniCredit, nationalities display significant differences in attitudes towards wealth, social responsibility, lifestyles and family values.