NBA star opts to shine less brightly to win

Letter from New York

While the rest of the globe was engrossed in the World Cup, the biggest US sports story of the past month was basketball superstar LeBron James becoming a free agent on July 1.

The Cleveland Cavaliers forward has said he wants to become basketball's first billionaire athlete and he used the process by which he moved teams to try and increase his already enormous marketability.

WSJ Logo