The Wall Street Journal

Netflix Aims to Join the $1 Trillion Club

Streaming service shares financial performance targets with staff that underscore its dominance

Netflix is home to shows such as ‘Black Mirror.’
Netflix is home to shows such as ‘Black Mirror.’ Photo: Nick Wall/Netflix

Netflix aims to achieve a $1 trillion market capitalization and double its revenue by 2030, ambitious goals that show its growing heft as the largest global streamer.

Executives were optimistic about the company’s growth prospects at the streamer’s annual business review meeting last month, despite growing concerns on Wall Street about the economy and trade-policy uncertainty. They shared with senior staff ambitious goals for revenue, ad sales and operating income by 2030, according to the people who attended the meeting.

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