Consumer behaviour tracker Nielsen priced its initial public offering of 71.4 million shares at $23 a share Tuesday night, above its expected $20 to $22 range.
Shares will list Wednesday on the New York Stock Exchange under the symbol NLSN.
Nielsen IPO prices at $23, above range
The offering is the largest IPO to launch in the US since General Motors in November, and the largest private equity-backed deal to hit the US in nearly four years
