Lyxor Asset Management, the exchange traded fund arm of French bank Societe Generale and Europe’s third-biggest provider, has named its first pan-Europe distribution chief.

Marcello Chelli, formerly head of sales for Italy, has been promoted to the freshly created role of European head of distribution and retail, Lyxor said on May 28. He will be tasked with increasing sales among wealth managers and retail fund supermarkets, as Lyxor looks to capitalise on its July 2018 purchase of Commerzbank’s ETF arm, Comstage.