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Not all greenwashing is intentional

Inadequate data and a lack of challenges around reporting are at the root cause of unintentional greenwashing

Asset managers have come under intense scrutiny following allegations of greenwashing
Asset managers have come under intense scrutiny following allegations of greenwashing Photo: Getty Images

Amin Rajan is CEO of CREATE-Research 

“It’s not easy being green” Kermit the Frog once sang in Sesame Street. Asset managers couldn’t agree more.

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