The trick in surviving a downturn is finding little ways to economise while appearing to everyone else you are still living the high life. Leverage up to buy the yacht you’ve had on order and pay off the loan with your next reasonable bonus; forgo a new car but buy an extremely expensive watch. The one area in which it is hard to strike a compromise is air travel: commercial airlines, where even if you are sitting in the sharp end you still have to suffer the airports, or extremely expensive private jets.

But a new scheme called Jet Share launched by The Private Jet Club allows you to look like you’ve arrived when you arrive but also makes private air travel more affordable. (It also helps salve your eco-conscience.)