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Now for Martin Gilbert’s next trick - diversification

Aberdeen Asset Management’s chief executive has steered his firm back from the brink more than once. But now he must add more strings to its bow without resorting to big acquisitions

If you want to run a people business, it is best to be a people person – which suits Martin Gilbert just fine.

He started Aberdeen Asset Management 30 years ago, backed by £10,000 of equity. After overcoming a number of setbacks - most notably the split-capital investment trust scandal 10 years ago - the firm has charged into the FTSE 100 index with a market valuation of £5.1bn.

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