The new owners of the New York Stock Exchange are planning to slash costs for some orders coming from retail investors in a bid to bring more trading back from “dark pools” and other off-exchange venues, according to a rule change filed Tuesday.

The NYSE Group, owned since last year by Atlanta-based Intercontinental Exchange, will waive access fees for mid-point liquidity orders originating from retail investors. Mid-point orders trade at the point between the best bid and offer, giving an investor a slightly better price than what is publicly displayed.