NYSE Liffe, the derivatives arm of exchange operator NYSE Euronext, has become the latest to open an office in Hong Kong, as US and European exchanges ramp up headcount in the region in a bid to tap flow from Chinese brokers.

The Hong Kong office will be headed by Cecelia Zhong, NYSE Liffe's head of business development for China, who previously ran the exchange's Chinese operations from London. Moving staff into the firm's existing NYSE Technologies office in Hong Kong will bring Liffe's headcount in Hong Kong to around 10.