'We are not exclusively German and we are not exclusively an exchange,' said Werner Seifert, chief executive of Deutsche Börse, as he was forced into admitting at an analysts' conference last week that the German stock exchange might change its name at some point.

We are stumped for alternative names for the non-Deutsche non-Börse. It owns the rights to the name Euroboard, but that is close to the name of archrival Euronext. The new location of Deutsche Börse is called Neue Börse,