Pimco's Bill Gross seeks push beyond bonds

The 69-year-old Gross said he relished the opportunity to raise the giant asset manager's exposure to equities

A day after his partner at the top of Pacific Investment Management stepped down, Bill Gross said he wants to double down on its efforts to turn into much more than a bond shop.

His goal: to reduce the giant asset manager's reliance on bonds and raise its exposure to stocks. The firm, with nearly $2 trillion under management, has faltered in previous efforts to make this shift.

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