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Private equity firm Baird doubles down on an ambitious global bet

The mid-market firm’s Andrew Ferguson explains how its new approach is helping its portfolio companies grow

Global ambition: Baird fans out across the globe
Global ambition: Baird fans out across the globe Photo: Getty Images

Six years ago, the partners at Baird Capital decided to ditch their country-specific investing style and switched to a global approach. The move stood out at the time — mid-market players like Baird typically restrict their funds to national or regional boundaries.

Today, with trade barriers going up around the world and globalisation firmly out of fashion, the approach looks even more ambitious.

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