News

Law

Asset Management

Investment Banking

Wealth

Hedge Funds

People

Newsletters

Events

Lists

Private Equity

Private equity firms in pole position to drive returns in F1

Latest deal for Formula One’s Alpine Racing shows continuing appetite for sports deals

The private equity sector has dabbled with backing Formula One teams in recent years
The private equity sector has dabbled with backing Formula One teams in recent years Photo: Francois Nel / Staff via Getty Images

What do three Hollywood stars, two private equity firms and a Formula One team have in common?

They have all just struck a deal that underscores the growing investor appetite for sports assets.

WSJ Logo