Every third television advert at the moment seems to be for yet another online dating agency. But Brummell prefers the idea of something rather more discreet and bespoke when it comes to matters of the heart, and rather more old-fashioned.

Gray & Farrar promises just that. It is a matchmaking service for the time-poor that does not use profiles, photographs, cheesy videos or mercenary CVs. One of the six-strong team meets and interviews a potential client to get to know them and then suggests a potential partner.