People

Savile Row cuts a new figure after Covid

The famous Mayfair street has been transformed by the pandemic

Wednesday 8 June 2022 at 23:01

Daniel Craig attended the premiere of ‘No Time to Die’ outfitted in a Savile Row tailor’s fabric
Daniel Craig attended the premiere of ‘No Time to Die’ outfitted in a Savile Row tailor’s fabric Photo: Tolga Akmen/AFP/Getty Images

Known for outfitters of formal suits for James Bond actors and other celebrities, Savile Row in London’s West End has long been the Mecca of British bespoke tailoring.

But the pandemic has upended the market for fine clothing on the swanky Mayfair street — and now the historic avenue is undergoing a profound change.