SG was the sole bookrunner of a non-French equity-linked deal as it sold a €150m ($132m) convertible bond for Aegis, the UK media buying and market research company.

ABN Amro Rothschild is joint lead manager and broker with the French bank. The last time SG was the sole bookrunner on a convertible from outside France was back in May 2000, according to Dealogic, the investment banking research firm. SG sold a convertible bond for Skyepharma, the UK pharmaceutical company.