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Where next for smart beta strategies?

Providers face a challenge in Asia, where acceptance rates are low and investment culture tends to be more short-term

Asia is the next frontier for providers of smart beta investment products, but they have their work cut out. Although little data on regional allocation into these strategies is available, asset managers say adoption in Asia is slow amid investor scepticism and demand for fast returns.

Bo Kratz, head of Asia Pacific at Northern Trust Asset Management, which manages several smart beta funds, said: "Generally, when it comes to smart beta adoption, the west is ahead of the east."

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