Societe Generale's corporate and investment banking unit has named a senior executive on its London equities team as its new head of cash equities for Asia Pacific, as the French lender looks to grow its cash franchise in the region.

Stephane Loiseau, currently the bank's head of cash equity execution for London, will relocate to Hong Kong to take up the newly-created role, the bank said in a statement. He will report locally to Timothee Bousser, head of global equity flow for Asia Pacific, and globally to François Banneville, global head of execution services, and Peter McGahan, global head of cash equity sales.