Question: A web company has 27 million unique monthly users, is the fifth ranked web domain in terms of page views, and serves more than 8% of all ads on the internet. How much is it worth?

Answer: The month is July 2005, the answer is $580m, and the company is Intermix Media, owner of MySpace.com, a hot new website launched just two years year earlier which integrated web profiles, blogs, email, photo galleries, classified listings and events.