Fintech

TransferWise rebrands as ‘Wise’ in banking shift to challenge Revolut

The billion-dollar startup is putting all its eggs in Europe's digital banking basket

Monday 22 February 2021 at 00:01

Kristo Käärmann, CEO of Wise
Kristo Käärmann, CEO of Wise

TransferWise, one of the UK’s early fintech success stories, is shifting its focus towards digital banking in a move that will put it in direct competition with rival Revolut.

The fintech firm said on 19 February that it will rebrand the company as Wise, in a reflection of its growth past online international money transfers and towards a stronger digital banking-based business model.