Endless quick flips Kiddicare

Turnaround investor sells business after just 11 weeks of ownership, having performed 'drastic surgery' on the business

Wednesday 1 October 2014 at 16:19

UK turnaround firm Endless has sold children’s retailer Kiddicare after just 11 weeks of ownership, having closed roughly a store a week and cut nearly 800 jobs as it performed “drastic surgery” on the business.

Endless bought loss-making retailer Kiddicare from supermarket chain Morrisons for £2 million in mid-July. It announced on Tuesday that it had sold the business to online retailer Worldstores for an undisclosed sum.