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Endless quick flips Kiddicare

Turnaround investor sells business after just 11 weeks of ownership, having performed 'drastic surgery' on the business

UK turnaround firm Endless has sold children’s retailer Kiddicare after just 11 weeks of ownership, having closed roughly a store a week and cut nearly 800 jobs as it performed “drastic surgery” on the business.

Endless bought loss-making retailer Kiddicare from supermarket chain Morrisons for £2 million in mid-July. It announced on Tuesday that it had sold the business to online retailer Worldstores for an undisclosed sum.

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