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UBS asks: Simon Cowell and Cheryl Cole, will they or won't they?

The bank's analysts consider the future of the X Factor as departure rumours swirl around its two biggest stars

It’s not often the serious world of equity research collides with the glitz and glamour of TV talent shows.

But that is exactly what happened yesterday when UBS sent a research note to clients about the possibility of Simon Cowell and Cheryl Cole leaving the X Factor.

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