Analysts at Societe Generale have initiated coverage on UK asset management industry and, unlike their rivals, believe the sector has attractions that are not to be found in the wider world of finance.

According to a research note published yesterday, Societe Generale analysts Michael Sanderson and Bill Barnard said: "While the short-term direction of much of the sector is likely to be correlated to sharp equity market moves, we see attractive fundamentals in the medium term."