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United Biscuits deal brings together consumer heavyweights

Well-known bankers from Centerview Partners, Goldman Sachs, JP Morgan and HSBC all worked on the deal

The sale of United Biscuits, the maker of Penguin bars and Jaffa Cakes, to Turkey’s Yildiz brought together some of the biggest hitters in consumer dealmaking in Europe.

Private equity funds managed by Blackstone and PAI Partners on Monday announced the sale of the cookie company. The price was not disclosed in the deal announcement, but one person familiar with the deal said it was around £2 billion.

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