Managers fret over loss of broker service

Traders are concerned that the combination of electronic and sales trading functions could lead to diminished levels of service

The US buyside broadly favours the sellside’s increasingly holistic approach to serving their equity trading needs, but is concerned that the move to combine high and low-touch trading may compromise the service they receive.

Although 85% of senior and head traders at US buyside firms prefer an integrated team of high and low-touch traders, such teams need to be carefully constructed, according to a survey of 41 senior and head traders by capital markets consultancy Woodbine Associates.

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