Vanguard, the world’s second-largest asset manager, has moved to plug into UK and European investment consultants with the hire of its first consultant relations head for the region, as part of its broader push to grow its pension business outside the US.

The US manager, with $3.5 trillion in assets under management as of the end of May 2016, has hired the former executive director for institutional business development in the UK and Ireland at UBS Asset Management to oversee its own ambitions to broaden its reach with consultants.