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Vanguard’s UK retail platform is proving to be a hit with under 30s as assets swell to £9.5bn

The $8tn US asset manager says a younger cohort of investors has joined its UK retail platform since the start of the pandemic

According to its latest figures, customers on Vanguard’s retail platform reached 305,000 earlier this month, with 35% of those aged 30 or under
According to its latest figures, customers on Vanguard’s retail platform reached 305,000 earlier this month, with 35% of those aged 30 or under Photo: Alamy

Investment platforms have experienced a surge in trading volumes since the start of the Covid pandemic, fuelled by younger investors seeking to turn a quick profit from buying and selling meme stocks.

But the pandemic has not just been about millennials and Gen-Z investors speculating on the latest hot investment. Some have been thinking about the long-term future.

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