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Why Twitter’s CFO says crypto investing right now ‘doesn’t make sense’

The lack of specific accounting rules for crypto assets is complicating matters for CFOs

Twitter’s CFO, Ned Segal, who has been leading the company’s finance function since 2017, earlier this year said the company has studied using bitcoin
Twitter’s CFO, Ned Segal, who has been leading the company’s finance function since 2017, earlier this year said the company has studied using bitcoin Photo: David Paul Morris/Getty Images

Investing some of Twitter’s corporate cash in crypto assets such as bitcoin “doesn’t make sense right now,” its chief financial officer Ned Segal said in an interview on 15 November.

“We [would] have to change our investment policy and choose to own assets that are more volatile,”  Segal said, adding that the company prefers to hold less volatile assets such as securities on its balance sheet.

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