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Former Direct Edge CEO to join bond upstart

William O’Brien has been named as executive chairman of bond-trading platform Direct Match

A startup hoping to transform the $13 trillion market for US treasuries has hired a stock exchange veteran to help it get there.

William O'Brien, who ran stock-trading platform Direct Edge Holdings from 2007 to 2014, will join bond-trading platform Direct Match as executive chairman, the New York company is expected to announce as soon as April 6.

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