WisdomTree joins fight for smart beta ETF supremacy in Europe

US firm launches smart beta ETFs in London, following the likes of BlackRock and Deutsche Bank in recent weeks

Exchange-traded fund providers battling for share in the European smart beta market were presented with a new competitor today, as WisdomTree launched its European ETF platform in London.

WisdomTree - which had some $35.5 billion in assets under management globally as at June 2014, according to ETFGI - is recognised in North America for its smart beta ETF range.

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