Dunnhumby, the prominent consumer behaviour analytics firm owned by Tesco that is estimated to be worth as much as £2bn, is being eyed by WPP, The Sunday Telegraph understands.
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WPP eyes majority stake in Tesco-owned consumer behaviour analytics firm
Dunnhumby, the prominent consumer behaviour analytics firm owned by Tesco that is estimated to be worth as much as £2bn, is being eyed by WPP, The Sunday Telegraph understands.